Welcome to YUNNAN JIZIJI SHANGMAO YOUXIAN GONGSI(“Company,” “we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information when you visit our website, urbanoutfite.com (“Website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with Japan’s local laws, as well as the privacy regulations of the United States (US) and the European Union (EU), including the General Data Protection Regulation (GDPR).

By accessing or using our Website, you agree to the collection and use of your personal data in accordance with this Privacy Policy.

1. Information We Collect

We collect various types of personal information to provide and improve our services. This includes:

1.1 Information You Provide to Us

  • Account Information: When you create an account or place an order, we collect your name, email address, phone number, billing and shipping address, and payment details.
  • Payment Information: We use secure third-party payment providers to process transactions. Your credit/debit card information is not stored on our servers.
  • Contact Information: If you contact us via email, phone, or forms on our Website, we collect the information you provide.
  • Newsletter Subscription: If you subscribe to our newsletter, we collect your email address.

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

  • Device Information: Your IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages visited, time spent on the Website, referral sources, and clickstream data.
  • Cookies and Tracking Technologies: We use cookies, pixels, and analytics tools to improve our Website experience. (See Section 6: Cookie Policy for more details.)

2. How We Use Your Information

We use your information for the following purposes:

✔ Order Processing & Payment Security: To process payments securely and fulfill your orders.
✔ Account Management: To create and manage your account.
✔ Customer Support: To respond to inquiries and provide assistance.
✔ Marketing & Promotions: To send newsletters, promotional offers, and updates (you can opt out anytime).
✔ Website Improvement: To analyze user behavior and optimize our services.
✔ Fraud Prevention & Security: To detect, prevent, and address fraud, security breaches, and other harmful activities.

3. Legal Basis for Processing Personal Data (EU GDPR Compliance)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Consent: When you provide explicit consent for data collection (e.g., marketing emails).
  • Contractual Necessity: When processing is necessary for order fulfillment.
  • Legal Obligation: When we must comply with legal requirements.
  • Legitimate Interests: When we process data for business operations, fraud prevention, and website security.

4. How We Share Your Information

We do not sell or rent your personal data. However, we may share your information with:

  • Third-Party Payment Processors: To securely process transactions.
  • Shipping & Logistics Providers: To fulfill and deliver orders.
  • Legal Authorities: When required by law to comply with legal obligations.
  • Marketing & Analytics Partners: To improve our advertising and website performance.

5. Data Retention & Security Measures

5.1 How Long We Keep Your Data

We retain your personal data only as long as necessary for business and legal purposes. When no longer needed, we securely delete or anonymize your data.

5.2 Data Security Measures

We implement strict security measures to protect your data, including:
✔ SSL encryption for secure data transmission.
✔ Restricted access to sensitive information.
✔ Regular security audits and compliance checks.

6. Cookie Policy

Cookies are small text files stored on your device that help improve your browsing experience.

6.1 Types of Cookies We Use

✔ Essential Cookies: Necessary for Website functionality (e.g., login, payment processing).
✔ Analytical Cookies: Help us analyze website traffic and user behavior.
✔ Marketing Cookies: Used for personalized advertising and promotions.

6.2 Managing Cookies

You can manage or delete cookies in your browser settings. However, disabling cookies may affect website functionality.

7. Your Rights & Choices

7.1 Rights Under GDPR (EU Residents)

If you are in the European Union, you have the right to:
✔ Access your personal data.
✔ Rectify inaccurate or incomplete information.
✔ Request deletion of your data (“Right to be Forgotten”).
✔ Restrict processing of your data.
✔ Object to direct marketing.
✔ Request data portability to another service provider.

To exercise your rights, contact us at: [email protected].

7.2 Rights Under CCPA (California, US Residents)

If you are in California (US), you have the right to:
✔ Know what personal data we collect and how it is used.
✔ Request deletion of your data.
✔ Opt out of data sharing for targeted advertising.

7.3 Rights Under Japan’s Act on the Protection of Personal Information (APPI)

Under Japan’s APPI, you have the right to:
✔ Be informed of how your data is used.
✔ Correct or delete your personal data if it is inaccurate.
✔ Request suspension of data processing under specific conditions.

8. International Data Transfers

We operate in Japan, the EU, and the US. If your data is transferred outside your country, we ensure appropriate safeguards, such as:
✔ EU Standard Contractual Clauses (SCCs) for GDPR compliance.
✔ Privacy Shield Frameworks (US-EU transfers).

9. Changes to This Privacy Policy

We may update this policy from time to time. We will notify users of any significant changes via email or website announcements.